The objectives of the experiential learning project are as follows:

• To enable students to recognize the CSR challenges face by businesses and understand stakeholder impacts of their actions
• To facilitate students’ application of classroom-learnt knowledge to real life context in creative forms; and
• To enhance students’ leadership skills and teamwork ability

The learning outcomes of the project are as follows:
• To be able to recognize the key sustainability topics and high-priority issues of businesses to be socially responsible and sustainable
• To be able to diagnose the CSR issues and understand the challenges of creating shared value
• To be able to enhance an entrepreneurial mind-set and design effective and innovative solutions in a professional and persuasive manner